Аннотация
This article aims to explore contemporary trends in the development of youth tourism along the Great Silk Road, focusing on historical heritage, sustainable travel practices, and the use of social media for sharing travel experiences. The study utilizes a qualitative approach to examine the interests and behaviors of young travelers. It looks at the increasing emphasis on cultural exchange and in-depth travel experiences, alongside the role of social media in enhancing these experiences. The conceptual approach is analyzed to provide a scientific basis for youth tourism development strategies. The findings reveal that young travelers are showing a heightened interest in the historical and cultural heritage of the Great Silk Road. Sustainable forms of travel and the use of social media for experience sharing are significant trends. The importance of cultural exchange and in-depth travel experiences is emphasized. The Great Silk Road is identified as a key influencer in shaping the future of youth tourism.