Аннотация
This study aims to explore the complex evolution of Turkic cultural identities within the framework of Soviet ideology, emphasizing the impact of Marxist–Leninist principles on historiography and cultural policies. The authors analyze the views of scholars and the public on traditional and innovative culture in the context of globalization and digitalization. The study consists of an analysis of scientific literature and a public online survey. The issues of traditional and innovative culture hold a special place in modern developing society. A harmony between traditional and innovative culture, on the one hand, guarantees development and, on the other hand, preserves the most important time-honored values for society. This paper addresses this issue from the standpoint of a multinational society where the preservation of traditional norms is vital for preserving national identity. Ultimately, the study concludes that the traditional culture of southern Kazakhstan faces deterioration and therefore needs to be supported by state and public means.