Аннотация
The article considers the names of objects necessities used in people's daily lives within the framework of an onomastic ethnochrematonym. The author claims that, although the names of objects of material culture have not yet been studied in Kazakh onomastics as a noun сhrematonym. The world of chrematonyms is one of the main semantic features and concepts characterizing various inherent properties and features of the names of household items used in the everyday life or profession of people who lived in this environment. Concrete examples show that the names of the necessary products are words that have an impact on the formation and development of the Kazakh ethnonym, including regional tribes. In the life of modern society, scientific and information resources have substantiated and proposed ways to determine the existing functions and semantic features of words recognized by ethnochrematonyms, with the opinion of research scientists dealing with this problem. The article considers that the chrematonym should be studied within the framework of the poetonym of onomastics (stylistic rhythm and emotionally expressive essence, etc.).