Аннотация
In the context of dynamic changes in the economy and rapid technological progress, the process of developing soft skills is becoming an integral condition for the professional success of graduates of education institutions. This study aimed to createand substantiatefrom a scientific point of view a model of psychological and pedagogical guidancethat promotes the development and strengthening of soft skills in university students. The studyemployed a comprehensive methodological approach, including a theoretical analysis of scientific and methodological sources, systematization of data, empirical study through a sociological survey of employers and HR specialists inthe Pavlodar region (75 respondents), andmodeling aimed at developing a scientifically based model of psychological and pedagogical guidancefor soft skills development in university students.Particularattentionisgiventoskillssuchasteamwork, creativity, criticalthinking, problem-solving,andemotionalintelligence. The developed model is an integrated structure that includes target, methodological, diagnostic, content, organizational,and result-orientedcomponents. Each of these components is aimed at creating a favorable educational environment that helps strengthen the professional competitiveness of studentsand develop their personal stability and ability to successfully adapt toa dynamically changing labor market. The model presents programs focused on the systematic and effective development of soft skills, providing a comprehensive approach to this process through the integration of innovative methods, various forms of training and modern educational resources. Thus, the model focuses on creating an educational space that stimulates the development of soft skills and assumes active participation of all subjects inthe educational process.