Аннотация
This article presents an analysis of international experience in the field of behavioural public policy and analysis of the potential of using behavioural tools in the public sector of Kazakhstan. Behavioural public policy is a relatively new multidisciplinary science based on neuropsychology, behavioural economics, sociology, and public administration, and is actively used in various areas of public administration around the world. The study is based on literature review, an analysis of regulatory documents and reports of international organisations. Various aspects of the application of behavioural public policy were examined including methodology, ethics, challenges and barriers to behavioural analysis, and new opportunities for formulating evidence-based policy decisions. The author offers some recommendations for the potential application of behavioural public policy in Kazakhstan. This study will be of interest to practitioners and civil servants, as well as university teachers and students studying innovations in public administration.