Аннотация
ABSTRACT The article explores a unique type of order which involves the secrets of the creative and poetic life of the “language-creating people” known as the Kazakh zhyrau. The study aims to explore the evolution and artistic characteristics of zhyrau poetic art and its formulaic grammar, tracing its development from ancient forms to its role in national and global epic traditions. The research method evaluates the journalistic genre varieties and features of the poetic art of Turkic-speaking peoples, linking them to their historical roots and the foundational elements of suggestion, magic, myth, rite, and ritual. The study emphasizes the importance of the initial foundations of traditional oral texts, as all art forms, including poetry, are connected with them. A new approach to the study of communicative culture, folklore, and epic poetry is needed. Parry-Lord’s oral tradition approach is currently a productive approach for this purpose.