Аннотация
The authors consider stereotypical features of femality and masculinity, which are universal in nature and determine the differences between female and male content in general. Based on the analysis of the material of the artistic text of Kazakh writers, the gender features of the explication of human qualities in the Kazakh language are determined. In the framework of the study, the content of the language construction of human qualities and their nature in gender was collected, described and analyzed, the basic characteristics of a human were determined on the basis of a list of adjectives reflecting the specifics of the Kazakh culture and psychology in the gender aspect. On the basis of the conducted questionnaire of students and adults, conscious and unconscious gender features in terms of characteristics of human qualities were identified and described. The file of adjectives denoting human qualities and character traits in the gender aspect is presented in the form of conditional classification “characteristic of men,” “characteristic of women,” “characteristic of men/women,” “positive/negative assessment.” The results of the study demonstrate the presence of language units in the Kazakh language, reflecting the features of the psychology of men and women. At the same time, education in Kazakh traditions implies different content in the formation of male and female content. It is expected that the results of the study will contribute to improving knowledge of the Kazakh language for comprehensive communication, including the context of intercultural communication.