Аннотация
Research on gender differences in students' motivation to succeed has essential economic and social implications. In a modern economy based on knowledge and innovation, gender differences in motivation can significantly influence the distribution and efficiency of human capital. The study aims to identify gender differences in personal and professional achievements among university students. Research shows that men are more likely to strive for high goals and demonstrate high motivation to succeed, while women tend to have more realistic goals and sustainable achievements. Diagnosing motivation using T. Ehlers' method showed that boys have a high level of motivation (25.6), while girls have an average level of motivation (21.85). A moderately high level of motivation was more pronounced in girls (12.5) than boys (9.3). Cultural and social factors, gender stereotypes, and societal expectations may explain these differences. Understanding gender differences in motivation can help develop educational and professional programs that promote equal motivation in students of both genders. This paper contributes to increased productivity, innovation, and competitiveness in the labor market. Considering motivational factors allows the creation of more effective systems for stimulating labor and optimizing resources, which leads to sustainable economic growth and development.