Аннотация
This article explores the important topic of the metaverse andits relationship to intellectual property, with a focus on analyzing the legalaspects of selling digital versions of brands. The Metaverse is a new realm ofvirtual and augmented reality where users interact with digital worlds. Thearticle examines the role of brands in the metaverse and explores possibleintellectual property rights issues when selling digital versions of brands. Theauthor analyzes the issues of trademark protection in the metaverse. Discussesvarious legal norms and regulations regarding the use and control of trademarksin the context of the metaverse. The article offers recommendations for theeffective protection of intellectual property rights in the metaverse, given therapid development of technology and the complexity of applying existing legalstructures in the new digital environment.