Аннотация
This article aims to study the process of regional tourism development in the country in the context of growing competition and global changes in the tourism industry in order to support and stimulate tourism activity in different regions of the Republic of Kazakhstan, to improve the management of the system. The purpose of the study. Includes analysis of regional tourism development in Kazakhstan and assessment of state regulation of the established system. This goal means developing recommendations for improving the management of innovation and productivity in the context of the Turkestan example, identifying the main problems faced by the authorities and improving the regional tourism management system. Research methodology. The following scientific methods were used in the work: extrapolation, graphic method, data analysis, calculations and statistical analyses. Uniqueness\value of research. The research is highly relevant in the context of the dynamic growth of the tourism industry in Kazakhstan and is an important step in the sustainable development of regional tourism in the country and making state regulation more effective. Research results: World practices were analyzed and aspects that could be adapted to Kazakhstani conditions were considered. Within the example of Turkestan, the results of the research on state regulation of the existing system, increasing productivity and management of innovations, were presented and evaluated. Limitations and problems in the existing system of state regulation of regional tourism development in Kazakhstan were identified. An analysis of the economic and political aspects of tourism regulation and its impact on cultural and social development in the regions was proposed. Recommendations for improving the regional tourism management system in Kazakhstan were developed.