Аннотация
Currently, electronic commerce is one of the most dynamically developing segments of the world economy. In the case of Kazakhstan, which is actively conducting digital transformation, e-commerce plays a decisive role in stimulating economic growth and increasing the availability of goods and services for the population. Despite significant potential, the development of e-commerce in Kazakhstan faces a number of problems and limitations. The work presents a review of the literature of domestic and foreign authors on issues of electronic commerce and personnel management. The peculiarities and directions of the development of e-commerce are studied, the trends of the development of e-commerce in the world and in Kazakhstan are studied, the situation and problems are analyzed on the example of the domestic leader online. Kaspi.kz, the leader of online shopping, analyzed the situation and weaknesses of the store and made recommendations. An expert survey was conducted among e-commerce employees and the results were analyzed. Based on the results of the analysis, there were recommendations for solving the problems of e-commerce development in Kazakhstan and for further development.