Аңдатпа
The formation of personality in the historical process is closely connected with the evolution of forms of spir-itual communication, among which myth occupies a special place. The mythological form of conveying meanings is not only an archaic means of symbolic mastering of reality, but also an active mechanism of so-cialization, identification and formation of the individual’s worldview in modern socio-cultural conditions. The article examines the key theoretical interpretations of myth (C. Levi-Strauss, R. Barthes, C.G. Jung, M.Eliade), focusing on its structural, cognitive and ideological functions. Particular attention is paid to therole of archetypes and their impact on the unconscious levels of consciousness, ensuring the continuity of cul-tural models. Modern forms of mythological thinking are analyzed, especially in popular culture, includingTV series, cinema and literature, where myth acts as a form of symbolic order that allows individuals to struc-ture their reality and find meaning in conditions of fragmentation. The thesis is substantiated that mythologyremains an active element of spiritual life, capable of adapting to new media environments and cultural con-texts. Myth is not just a relic, but a universal language of meanings that ensures the integration of personalexperience into collective consciousness.