Аңдатпа
The current state of production of milk and its processed products in the regions of Kazakhstan has been studied. The goal is to assess the situation on dairy market, identify problems hindering the development of the industry, and develop recommendations to increase its competitiveness. Methods – monographic, logical, systemic and complex analysis, statistical data processing, constructive-functional approach. The works of domestic and foreign economists concerning the problems of dairy cattle breeding and milk processing structures were used as theoretical and methodological basis for scientific research. Results - factors directly influencing the growth of dairy product volumes were analyzed, including their quality, profitability, operation of logistics systems (supply chain, product transportation, transportation optimization), and marketing strategies. The method of economic and mathematical modeling was used to determine the strengths and weaknesses of enterprises, as well as the opportunities and threats of the external environment. Particular attention is paid to aspects of regulation of legislative framework, as well as adaptation to changing market conditions and consumer preferences. To increase production of own high-quality milk and reduce import dependence, the state actively supports and stimulates the creation of dairy farms, increases the volume of state subsidies for agricultural producers, and simplifies lending and micro lending system. It is important to ensure increase in profitability of dairy producers, reduce the influence of seasonality on price situation of dairy market, and develop infrastructure of social nutrition system. Conclusions - it is necessary to introduce new technologies, digital transformation in livestock farming, increase in technical equipment, allowing to increase the size of gross product, level of self-sufficiency in domestic products and expand participation in foreign trade as the main form of international economic relations.