Аңдатпа
This article is dedicated to the analysis of theory and practice of literary translationtopical problems. There presented a review of contemporary translation models and explanationof translation as source text interpretation in existing discursive practice. This translation modelas social phenomenon further explained based on translations of Hunter Thompson’s gonzoreporting. This hybrid form as journalism and literal writing of American author allows us toillustrate preservation in translation practice in one hand, and portioning of narrative structuresconcerning the same text from the other hand. The article also reveals ways of transferringculturally significant information, presents successful and controversial cases of resolvingtranslation problems by linguistic means. The prospects of the theory of literary translation, whichpresuppose the preservation of genre originality and the accuracy of the transfer of culturologicalinformation, have been determined.