Аңдатпа
The article analyzes the features of writing the theme of the national idea in the journalism of A. Seydimbek. Since our country gained independence, the mass media and the work of individual publicists have played an important role in shaping public opinion. Publicists protect the interests of people through the media; contribute to the creation of their own information space on the world of political arena. Modern mass media are a powerful tool for influencing human consciousness and the political system of society. Akseleu Seydimbek is a unique person, relying on his publicism on the topic of the national idea, going ahead in presenting this topic to the attention of readers. The reason for addressing the topic of the national idea in the journalism of A. Slanuly is that the author is distinguished by the fact that he writes extensively on issues of ideological and political literacy during the formation of the national idea. From the journalistic activity of the author it can be seen that during the period of various reforms taking place in society, in the era of globalization, he sought to introduce his advanced thoughts and conclusions about the national idea into society as much as possible. Akseleu Seydimbek was a person who fully realized the need to revive the ideological struggle against the theories of Eurocentrism, Orientalism, cosmopolitanism, racism, nationalism and tribalism in modern society. This article analyzed A. Seydimbek’s articles on the national idea published in the media, Revealed the history and significance of the national idea, weighing the role of the media in this context, the author’s national consciousness, lifestyle, religion, language of the Kazakh people. Also analyzed the meaning of advanced ideas about culture and study how these materials have influenced the mind of the reader.