Аңдатпа
The authors of the article pay special attention to the fact that the academic search of the researcher should not be limited only to the range of current paternalistic views. In this regard, moral stories, proverbs, idioms, and phraseology, which form the spatial-conceptual plot of Kazakh culture and literature, act as illustrative material. Based on the conclusions of eastern and Kazakh thinkers, the emergence of historical functionalism and dynamic thinking are on the agenda. Thesis is presented on the transition of folklore consciousness and folklore intervention into research and journalistic knowledge, worldview logic, and the current parallelism of the energy of the word with quantum genetics and modern biology is described. The main goal of this study is to make significant changes in the definition of a solid and uniform journalism research. The main scientific and practical significance of the research work lies in saturating the theoretical direction and practical content of modern journalism with national content. The research methodology is based on the concept of independence and the positioning of research and information self-sufficiency. Results of the research work: the influence of the energy of folklore, oral literature, eloquence, and didactic narration on the process of oral and modern multimedia journalism was studied and tested using specific examples, and a corresponding conclusion was made about their transformation into a fundamental theoretical basis. This research is a significant contribution to the study of counterpoint in journalism, since this topic has not yet been considered as a subject of journalism in the academic community of East and West, and therefore there is no definite opinion about its relevance. The proposed research will change the guidelines of Kazakh researchers, our colleagues in Turkic-speaking countries, and will also become a true guide for young researchers - Masters and doctoral students. Key words: oral journalism, Abai's formula, historical functionalism.