Аңдатпа
The article deals with morphological ways of forming slang units that are actively functioning in media texts. The author characterizes some models of jargon formation that take place in modern journalism, reveals their semantic features and specifics of functioning. It has been established that the formation of new slang units is carried out according to the models that exist in the literary language. The paper presents and analyzes examples of modern journalism texts in which jargon is used by the authors for pragmatic purposes.