Аңдатпа
The article is concerned with the study of modern pop culture, which incorporates elements of various types of arts and characterized by wide versatility. On this point, for the first time ever bring forth the problem of integrating the concept of "intermediality" with the study of the performing arts of a popular mass trend. When considering the meaning of the concept of "intermediality" was revealed the versatility of its interpretation from the standpoint of studying the aspects of synthesization in literature, in painting, philosophy, philology, etc. At the same time, it is noted that in the post-Soviet and Western science, the concept of "intermediality" has different interpretations, and in this paper, it is associated with the designation of the concept of "interaction of arts", but more broadly, it involves the interaction of languages of different types of arts in the whole system.