Аңдатпа
The article contents analysis of the ideologeme of “traditional culture” and evaluation of its possibility for the understanding of social process. The authors turn to the history of philosophy in understanding the socially significant context of the formation of traditions. Further, the authors show the socio-cultural foundations of the ideologeme of “traditional culture” and shows the causes of methodological “dead ends” of the authors who use it to explain modern social life. The article emphasizes the importance of traditions in the life of society. Authors notes that human development is impossible without the ability to reproduce and preserve the experience. At the same time, authors shows that certain forms of behavior-communication-activities which fixed by customs, rituals can appear and die. The authors of the article have came to the conclusion that the term of “traditional culture” is an ideologeme which testifying to the splitting of the social process. It fills with content depending on the goals of interests groups and serves as a tool for speculative worldview constructions.