Аңдатпа
One of the urgent tasks of cultural research is the definition of models of museums for the preservationof cultural heritage in modern Kazakhstan society. This theoretical and methodological taskbecomes especially biased in the face of the manifestation of negative methods and forms of oblivion,blurring and deformation, critical denial of historical and cultural memory, which are observed in somecountries with respect to a number of historical events of the 20th century, and attempts to reinterpretthem.In this article, the authors set the task of substantiating museum models in preserving and broadcastingthe cultural heritage of the people as an institutionalized form of historical and cultural memory. Theneed for cultural studies of this theoretical task is due to many sociocultural factors. Among them, thecomplex process of modernization of Kazakhstan society should be noted. In this regard, studying themodels of the Almaty museums and their role in preserving the cultural memory of the people, understandingthe accumulated work experience becomes an engaged task, since in the conditions of modernizationof Kazakhstan society and the actualization of the role of multimedia technologies, it is necessaryto determine the ways of presenting the domestic cultural heritage and domain in a new format.Key words: cultural heritage, cultural memory, historical memory, museum, Almaty museum, museumbusiness, museum functions, museum models.