Аңдатпа
The Culture of Connectivity: A Critical History of Social Media. Jose Van Dijck. Oxford, UK: Oxford University Press, 2013. 228 pp. $46.90 pbk.The book under review assesses the emerging new culture of socialization and the nature of the impact of on society and on relations between people and groups of people. The goals of the publication are twofold. One is to explore the ways in which changes human relations in the information age and the information society. Second is to conceptualize the emerging e-culture in general and the e-culture of human communications in particular. In assessing the impacts of Information and Communication Technologies (ICT) and new on developed and increasingly e-connected societies, the author makes stimulating contribution to the body of literature on the trends of the modern world, coming from substantively different angle in analyzing current trends and evolving changes.Jose Van Dijck specializes in comparative studies and the history of with focus on the world of social networking and online socialization. She is professor of comparative studies at the University of Amsterdam and former Dean of Humanities. She has authored several books on culture and media. In this volume, the author attempts to address, among other questions, the ways in which impacts the culture of socialization in the contemporary world.The eight chapters of Jose Van Dijck's book search for answers in series of case studies of high-impact platforms that reassemble sociality, term she widely uses. The starting point and conceptual underpinning of her approach is that sociality can be engineered and rebuilt as new human based on two phenomena: techno-cultural constructs and socioeconomic structures. In this context, she analyzes five major components of the emerging of connectivity media which have made the most significant impact on modern society: Facebook, Twitter, Flickr, YouTube, and Wikipedia.The author argues, for example, that Facebook's mantra and its mission is not just corporate one . Its meteoric rise, size, and domination make Facebook the first platform to dissect as it has indeed had enormous impact on socialization and in articulating norms for online networking. In justifying her second and quite controversial choice for analysis, Twitter, the author addresses three essential questions in the context of her research on the changing nature of sociality: What is Twitter [in terms of sociality]? What does Twitter want? and How will Twitter evolve? In the following chapter, the author argues that the impact of Flickr is in building a networking site with pictures at its core. In Flickr's early concept, photos were not by-product of sociality; online picture sharing was the core of creative and communicative function. In assessing the rise of YouTube, the researcher argues that it emerged initially as an alternative at all levels ... radical overhaul of the traditional broadcast industry including its business model. Yet, between 2005 and 2012, YouTube softened into a complacent rationalized adult entertainment and concurrently matured by dragging television production into the ecosystem of connective media, resulting in growing interdependence between television and video-sharing platforms. …