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Public Relations in Global Cultural Contexts: Multi-Paradigmatic Perspectives. Nilanjana Bardhan and C. Kay Weaver, eds. New York and London: Routledge, 2011. 295 pages. $40 pbk.Editors Nilanjana Bardhan and C. Kay Weaver designed the book Public Relations in Global Cultural Contexts as a collection of articles targeting public relations professionals, schools of journalism and international relations specialists, both in the United States and around the world. It is also a noteworthy contribution to the growing body of literature on the impact of globalization on the development of intercultural communication and public relations work. The authors assess these and other issues from a cultural point of view and in the context of what they term a multi-paradigmatic perspective. Thus, the collection of articles brings together contributors from different professional and educational backgrounds, who discuss emerging trends in the PR profession from different angles.Bardhan and Weaver are professors in the Department of Speech Communication at Southern Illinois University and Department of Management Communication at the University of Waikato in New Zealand, respectively. Both specialize in cultural and globalization aspects of public relations. The authors envisioned three main research goals in this book. First, they intended to explore public relations and globalization in a theoretical and unpoliticized way, as they claimed that the phenomenon of globalization has not been addressed in all its complexity. Second, they wanted to explore the concept of culture and its impact on public relations in the context of globalization. Third, they braved questioning dominant models (critical/ cultural models of public glocal strategies, etc.) and beliefs, offering alternative concepts and explanations on the intersection of public relations practice and globalization.In ten chapters, the collective of authors-both scholars and practitioners-discuss the various aspects of public offering a critical perspective in globalization of public identifying intercultural typologies and offering some methodological arguments and directions. The issue of public relations and globalization has been covered quite intensively in Western literature over the past decade (Patricia Curtain and Kenn Gaither, 2007; Anthony Giddens, 2002; Krishnamurthy Sriramesh and Dejan Vercic, 2012, etc.). Yet the authors believe that there is room for shifts within public relations scholarship. They discuss the growth of a critical postmodern paradigm in public relations, including postcolonial scholarship which highlights the western theoretical, methodological and cultural domination in the study of public relations, and they focus on the paradigm in studying the socially constructed nature of knowledge and communication in intercultural interaction in global public relations activity.All chapters in this book represent an attempt to theorize public relations and cultural contexts of globalization using various examples as case studies. For example, Michael Kent and Maureen Taylor argue that ...intercultural public relations is an interpretive communication activity that requires multiple, often simultaneous, frameworks for creating and changing relationships, and review theories of intercultural communication, discussing how different approaches can impact general public and pubic information. …