Аңдатпа
The article considers the project “Tugan Zher” (“Homeland”) of the Kazakhstani national program “Course towards the future: modernization of Kazakhstan’s identity” and the possibility to resort to the works and ideas of the well-known Italian philosopher and semiotician, recognized expert in Middle ages Umberto Eco while implementing the program, as in his numerous works the Italian scientist reflects much on the meaning of such notions like signification, reconstruction and memory. His philosophy of culture is the study of signs and languages and belief that understanding of the world requests understanding how we interpret it through the language and signs we use, constant mediation that stands in the way between us and the world. The poetics of openness, advocated much by Eco, is especially actual under the current realities. The present research proves the semiotic concept of U. Eco to be effective in exploring cultural landscapes, which being regarded as signs, carriers of some valuable information, add much to the spiritual legacy of the nation.