Аңдатпа
The personnel performance program is designed to create a highly motivated workforce with the ability to perform tasks for the company. This leads to an increase in production volumes, which means that the company increases the value of labor resources. Labor productivity, motivation and creativity of personnel are competitive advantages in market conditions that determine a successful strategy aimed at increasing the value of the company. Personnel efficiency system is a unique set of priorities for investment in human capital. The aim of the research is to propose scientifically grounded approaches to increasing the effectiveness of personnel in the company. The authors processed reliable, accurate statistical data, presented them in the form of tabular and visual materials and diagrams. The indicators of effective use of personnel in the company, in particular labor productivity, decrease over the years. The reason for such decrease in labor productivity is the dissatisfaction of employees with their salaries, as well as the instability of personnel due to their low level of qualification, as well as the lack of social packages, such as the creation of social conditions in the company. In order to create an effective system of personnel development in the company it is necessary to create a personnel management department, to assess employees, to identify training needs, to create a quality system of motivation and to use an effective combination of economic and socio-psychological methods. The essence of the research is characterized by the following: an organizational and economic model of the development strategy of the personnel service aimed at increasing its competitiveness based on the rational use of the potential of the company’s employees is developed; ways of increasing the effectiveness of the company’s employees in market conditions are proposed.