Аңдатпа
Kazakhstan has set a strategic goal to attract foreign investment into the national economy. In order to establish favorable investment climate Kazakhstan went through the radical liberalization of foreign economic activity and made changes (amendments) to the legal framework. Certain steps were also taken in order to facilitate business activities and protect foreign investors' interests.Over the past 30 years of independence Kazakhstan has attracted 320 billion USD of foreign direct investments. In spite of certain upward trend of sustained growth, the statistics has showed short-term fluctuations during the times of crisis. While Kazakhstan economy has been hit hard by the crisis and global oil prices, it did not become less resource oriented. At the same time, despite the relative decline in FDI inflows to GDP, Kazakhstan has significant advantage over the average result for Europe and Central Asia.The most of FDI inflows in Kazakhstan are coming from the resource development and service sector. One of the areas of investment is culture and recreation. The share of investments in this particular area is not high and is mainly provided by domestic investors. This paper emphasizes the prospects of national television as an entity for foreign investment.The author draws attention to a number of factors that affect prospects of Kazakhstan television industry in terms of attracting investments. The paper describes both positive and negative contributing factors. Positive ones include competitive environment, modernization of the national media industry, Television dominance in terms of media consumption; high demand for TV series as the most promising product in terms of investment and qualified personnel in Television industry with a relatively low wage.As for several factors that shape risks for foreign investors, the author stresses on the issues of transport and logistics infrastructure, administrative environment and lack of the consumer market capacity. The author provides recommendation to mitigate risks against the insufficient consumer market capacity.