Аңдатпа
The article is devoted to the analysis of the psycholinguistic features of the male portrait in fairy tales in the different structural linguistic cultures: Khanty, Russian, Kazakh and Chinese. The choice is determined by the belonging of these peoples to traditional cultures with varying degrees of transformation of behavioral stereotypes. Traditional culture considers a man as the head of a large family, a protector, a breadwinner, a landowner with the competencies of a fisherman and a hunter, so a woman with children needs his help and care. In this regard, the purpose of this study is the need, based on the psycholinguistic features of personal characteristics, to reveal the masculine image in the tales of Khanty, Russians, Kazakhs and Chinese. The authors analyze the psycholinguistic and stylistic means of representing masculine traits in the fairy tales of these peoples. Kazakh, Khanty, Russian and Chinese fairy tales for the first time become the object of psycholinguistic characterization of personal characteristics on the example of the image of masculinity. The course of reasoning on the topic of the study leads the authors to the conclusion that the analyzed original texts of fairy tales contrast with a reliable representation of the ethnic group. The traditional male portrait is shown from the position of describing the psycholinguistic features of personal characteristics, through the relationship of the main characters, through their external and internal speech. This approach makes it possible to identify a set of ethnic, social, historical and geographical factors inextricably linked with language, on the one hand, and on the other – caused by psychological manifestations.