Аңдатпа
The goal is to analyze the state of the resource potential of the agro-industrial complex of the northern regions of Kazakhstan and identify the main directions of its effective use. Methods - statistical processing of information, allowing to justify the effectiveness of the use of resources, SWOT-analysis focuses on Strengths, Weaknesses, Opportunities and threats that currently belong to the most pressing problems of the general economic space and affect the intensity of the agricultural sector of the northern regions, comparative analysis focuses on the dynamics of key indicators that require constant monitoring. expanding the possibilities of rural areas. Results a comprehensive assessment of economic and legal aspects made it possible to identify the main trends in optimizing the rational use of land, labor and material and technical means. The paper proposed quantitative and qualitative criteria characterizing the technical equipment of economic entities of rural territories, carried out a comparative analysis of productivity dynamics and production volumes for three regions – Akmola, North Kazakhstan and Kostanay, increasing productivity to 15-16 c/ha without significant expansion of acreage, in 2024-2025 an increase in investment and subsidies was shown. 8-10%. The practical significance of the study lies in the possibility of implementing the proposed methodological tools for the development of state programs for the development of rural areas. A SWOT Matrix has been created that determines the growth points and active progress vectors. Conclusions - the authors emphasize the need for a systematic approach to the integration of economic and legal management tools in order to achieve high profitability and competitiveness of the agro-industrial complex of the northern regions of Kazakhstan in the long term, with conditions for environmentally balanced modernization of infrastructure, improvement of the quality of seed material and the introduction of modern agricultural technologies. It is necessary to revise legal procedures that ensure an efficiency of more than 23% and strengthen the transparency of subsidy mechanisms and strengthen competitive positions in the domestic market.