Аңдатпа
Introduction. The rapid advancement of digital technologies is transforming the educational environment, presenting new challenges for communication among participants in the educational process. University online communities are becoming central platforms for academic interaction, where the culture of network communication and digital etiquette play a crucial role in enhancing the effectiveness of learning and the professional development of students. Aim. This research aims to analyse the impact of network communication culture and digital etiquette on the effectiveness of students’ learning and professional development. Methodology and research methods. Materials were sourced from the Web of Science database, covering the period from 1975 to 2025. Based on the inclusion criteria, five key studies were selected and analysed, authored by researchers affiliated with universities in the USA, Taiwan, Sweden, Spain, and New Zealand. Results. The findings demonstrate an evolution from fundamental principles of network communication culture and digital etiquette to complex multimodal communication utilising artificial intelligence tools. This research reveals that effective online communication signifi-cantly impacts educational outcomes through three key mechanisms: (1) structured frameworks for digital interaction, (2) balanced integration of traditional and innovative communication methods, and (3) the development of professional digital competencies. Scientific novelty. The research findings confirm the importance of network communication culture and digital etiquette as key factors influencing the quality of the educational process within online communities and shaping the trajectory of students’ professional development in the digital era. Practical significance. The research materials can be utilised in the development of regulatory documents governing digital interactions within academic online communities of higher education institutions.