Аңдатпа
In the context of the university digital transformation, the development of digitalization processes, it is necessary to introduce a data management culture. In most cases, this approach does not allow to see a big picture, as well as to identify “bottlenecks”. There is a need to develop a unified data management strategy, which will assess the value of IT technology, and ensure the adoption of effective decisions. This article highlights the conceptual issues of data management strategies in higher education, using the example of the university. The place of the data processing strategy within the university’s information space is considered a map model for analyzing key issues for decision making. The basic principles of organizing a data strategy for the university are determined. There is also considered an approach to designing and implementing an information and analytical system on the Microsoft Power BI cloud-based business analysis platform, which integrates all disparate data from university’s corporate information systems and transactional data sources. The analysis of reports of key business processes of the university is carried out, in which the formulation of research questions is shown, and there have been given conclusions to these issues. Introduction of the information and analytical system in the contour of the university’s corporate information system will contribute to the early identification of bottlenecks in the organization of the educational system and prompt decision-making in a systematic and comprehensive analysis of the main business processes of the educational organization through building a data map and visualizing all statistical reports.