Аңдатпа
Purpose This paper discusses the key features of Generation Alpha from the perspective of their implications for future family business. Design/methodology/approach The signals perspective is used to review academic and non-academic literature to highlight the key features of Generation Alpha that can be relevant to family business. Findings Extensive use of digital technology, perceptions of learning, work and a work–life balance and attitudes towards sustainability and social responsibility are the key features of Generation Alpha that hold significant implications for the strategies and operations of future family business. Originality/value This is the first paper considering Generation Alpha in the context of future family business, which discusses the key features of this generation from the perspective of succession planning.