Аңдатпа
The problem for Kazakh enterprises is that human resources have not yet become a strategic factor in increasing the role of employees in the digital economy. However, business structures in Kazakhstan limited themselves to renaming the personnel department instead of the HR department. Thus, this department was left with the same duties and responsibilities such as personnel records, hiring, firing, and payroll, which accounted for a large share of routine operations. To ensure that the department meets the requirements of strategic development, automation of departmental structures, including the personnel department, is necessary. To address transformation issues, the goal of the study was to find digitalization opportunities to automate routine operations and free up time to complete the strategic tasks of the enterprise. To achieve this, the case of the “HR-BOT LLP” was used. The company's activities in the digitalization of the HR department and the chatbot service “HR-Bot” were studied. An analysis of the work of the HR department and the use of digital technologies was carried out. The effectiveness of introducing them in recruiting has been calculated. Recommendations are offered for deepening digitalization and increasing the efficiency of HR management.