Аңдатпа
The modern information society is marked by the predominant role of the knowledge-based economy, which is based on the synergy of intellectual and creative assets, new ideas and concepts, knowledge, and innovative discoveries. Simultaneously, emerging trends in sustainable growth are primarily manifested in the creative economy. Concurrently, the development of the information society in the context of the digital revolution, being the driver of the growth of the modern economic system, creates specific risks of social inequality due to the presence of digital parity. This article fills the gap by highlighting the significance of the potential for participation of youth and older people in the creative sector in the context of overcoming the risks of social exclusion in the context of the development of the information society. The hypotheses posed in the study were confirmed based on the use of economic and mathematical modeling. The information transformation of society with the strengthening of factors for the development of the creative economy creates new opportunities and new solidarities for sustainable development, making it possible to mitigate the risks of social exclusion of young people and older people.