Аңдатпа
Media messages influence interpretation not only through explicit argument but through patterns of thematic prominence, evaluative lexis, agency representation, metaphor, presupposition and the distribution of reported voices. Their pragmatic organisation becomes visible when individual linguistic choices are connected with the communicative context and with one another. An integrated Evidence-to-Influence Reconstruction Matrix combines perspectives from discourse studies, framing theory, appraisal, pragmatics, argumentation and multimodal analysis. The matrix relates communicative context, inferred intention, strategic orientation, tactical realisation, linguistic and visual evidence, implicit meaning and anticipated audience positioning. Its application to verified reporting on the Nordic heatwave of July 2025 differentiates scientific attribution from journalistic framing without equating evaluative language with manipulation. Three analytical tables and a sequence of eight interpretation exercises specify how universalisation, evaluative intensity, metaphorical representation, source attribution, grammatical agency and presupposition can be connected to evidence-based explanations. The conceptual contribution concerns the systematic distinction between identifying a discourse device and reconstructing its contextual function. Interpretative adequacy depends on the strength of textual evidence, consideration of alternative readings and separation of anticipated pragmatic positioning from observed audience effects. The resulting framework provides a coherent basis for close analysis of English-language media discourse and for the design of demanding, verifiable interpretation tasks.