Аңдатпа
This paperwork contains the research of the tracking methodology as a tool supporting startups in conditions of high uncertainty, resource constraints and a need for a continuous hypothesis testing. This paperwork applicability relates to the fact that the traditional forms of Company support such as consulting, mentoring and coaching do not have the same positive effect on startups as they do on the traditional businesses. This type of business requires not a one-time consultation and recommendations but a regular support during functioning in «fog». The purpose of this paperwork is to reveal the theoretical basis of tracking and to define its place among other possible ways for the business projects’ support. The main topics for study were analysis of consultancy evolution, study of startup and of its characteristics as well as tracking analysis as a result of a consultancy evolution in terms of Lean Startup, Customer Development, Goldratt Theory of Constraint and psychology. The scholarly importance of this paperwork is in generalization of the existing approaches to understanding of tracking and in description of the differences between tracking and mentoring, consulting and coaching. The practical importance is in its value for accelerators, business-incubators and trekkers who can organize their interaction with startups in better way. The research methodology is in the theoretical analysis of the scientific literature, comparison of the existing approach of work with startups and in generalization of the concepts being used. Finally, it was revealed that the tracking is not the only separate consultancy for startup but a full scaled methodology of startups support which is aimed to definition of the main constraints, selection of the priority directions, checkups of hypotheses and stabilization of startups functioning in conditions of uncertainty. The value of the research is in tracking analysis as of the self-dependent tool for startups’ support within an acceleration program which combines the elements of consulting, business training and diagnostics. At the same time the practical applicability is in a possibility to use the received result to improve the acceleration programs and thus to increase their outcome.