Аңдатпа
The article examines the significance of digital platforms in the development of the agricultural products market of the Republic of Kazakhstan in the context of the digital transformation of the agro-industrial complex. The study analyzes the theoretical foundations of agricultural digitalization and identifies the role of digital platforms as an institutional and technological tool for improving market efficiency. Particular attention is paid to the functioning of state and sectoral digital platforms implemented in Kazakhstan, including systems for electronic subsidization, agricultural land monitoring, livestock identification, and digital services supporting agricultural producers. The economic effects of digital platform implementation are analyzed through the reduction of transaction costs, improvement of price transparency, optimization of supply chains, and enhancement of market accessibility for small and medium-sized agricultural producers. The article emphasizes that digital platforms contribute to reducing the number of intermediaries in the agricultural market, thereby increasing producers’ incomes and improving price formation mechanisms. Based on official statistical data and practical experience in the Republic of Kazakhstan, the study assesses the impact of digital platforms on the dynamics of average prices for key agricultural products. The analysis of price indicators is used as an indirect measure of the economic consequences of digitalization in the agricultural market. The findings demonstrate that the development of digital platforms creates favorable conditions for improving the competitiveness, sustainability, and economic stability of the agricultural sector. The results of the study may be useful for policymakers, researchers, and practitioners involved in the digital transformation of agriculture.