Аңдатпа
The relevance of this study lies in the need to develop new strategies in fashion design that combine ecological responsibility, cultural identity, traditional values, ergonomics, and innovative approaches. Purpose and research objectives: The aim is to demonstrate the potential of the quraq technique as a tool of sustainable design capable of uniting ecological responsibility with the preservation of cultural identity within the framework of Kazakhstani ethnofuturism. Methodology: The research employs an interdisciplinary approach encompassing art education, cultural studies, costume design, ethnography, and ergonomics. Methods: Theoretical review, art-historical analysis, methodological-pedagogical analysis, technological study, comparative analysis, and case study. Results: The findings can be applied to modernizing courses in costume, design, decorative and applied arts, and scenography, as well as to the creation of interdisciplinary projects aimed at preserving cultural heritage and developing Kazakhstan’s creative industries. Discussion: The study emphasizes cultural continuity as a key resource for sustainable development, ecological sustainability as a principle of contemporary design, and the interdisciplinary potential of traditional techniques in educational and artistic practices. Their significance for innovative and ecologically oriented creative industries is highlighted. Theoretical significance: The research substantiates the conceptual integration of the traditional textile technique quraq into the ethnofuturist concept of Slow and Circular Fashion, expanding scientific understanding of interdisciplinary approaches to cultural heritage preservation and ecologically oriented art education. Practical significance: The study develops methodological recommendations for integrating quraq into contemporary art education, fostering sustainable design practices, strengthening students’ ethnocultural identity, and embedding ecological principles into curricula. Scientific novelty: The research justifies integrating the traditional Kazakh textile technique quraq into the concept of ethnofuturist sustainable design and art education, enabling a rethinking of cultural heritage through ecological responsibility, creative industries, and interdisciplinary pedagogical strategies.