Аңдатпа
The article examines the theoretical and applied aspects of government support for integration processes between cattle breeding and agrotourism in the context of growing global challenges, including climate change, geopolitical instability and the need to ensure food security. The relevance of the topic is due to the search for new models of sustainable rural development that can diversify the sources of income of agricultural producers and increase their insensitivity to external shocks. The analysis of the current state of the cattle industry has been carried out, key problems of its functioning have been identified, including high cost and dependence on imported resources. The trends in the development of agrotourism as a promising area of non-agricultural activity capable of generating additional added value on the basis of livestock farms are considered. Based on the study of Russian and foreign experience, the existing measures of state support in both directions are systematized, their shortcomings and limitations are identified. The necessity of developing special tools stimulating the creation of integrated agrotourist complexes based on cattle breeding enterprises is substantiated. A conceptual model of integration has been developed, which includes four key blocks: production and technological, tourist and recreational, infrastructural and institutional. The directions of improving public policy are proposed, including modification of subsidy programs, development of rural infrastructure, support for cooperation and the introduction of public-private partnership mechanisms. It is concluded that the synergy of cattle breeding and agrotourism, with active government support, can provide a multiplier effect, resulting in increased employment, increased incomes of the rural population, preservation of the cultural landscape and increased investment attractiveness of rural areas.