Аңдатпа
This study examines the transformation of cultural memory and traditional values in Post-Soviet Kazakhstan as a key component of national identity reconstruction. The main objective is to identify the mechanisms through which cultural memory preserves traditional values and reinterprets them within contemporary socio-cultural contexts. The research is based on a qualitative design and analyzes a corpus of materials from 1991 to 2024, including state programs, cultural texts, and epic heritage, notably the Rukhani Zhangyru program and the Koblandy Batyr epic. Data was examined using discourse analysis, thematic coding, and symbolic-interpretive methods. The findings demonstrate that cultural memory in Post-Soviet Kazakhstan functions not only as a mechanism for preserving historical experience but also as a dynamic system that adapts traditional values to modern social conditions. State discourse, the education system, and media are identified as key institutional mediators that reinterpret and transmit cultural values. In addition, epic heritage is recontextualized in contemporary cultural space, acquiring new symbolic and social functions. The study argues that the interaction between tradition and modernization leads to the emergence of a hybrid model of national identity. This model ensures continuity with the past while enabling adaptation to current societal demands. The findings contribute to a better understanding of cultural transformation processes in Post-Soviet societies and propose an integrative analytical framework for studying cultural memory and national identity.