Аңдатпа
In the digital age, intertext has become an integral part of communication, influencing oral and written forms of interaction. The present study is devoted to analyzing the manifestations of intertext in contemporary conversations, including informal and professional environments. The first part of the paper reviews the theoretical foundations of intertextuality, including the classical concepts of G.Genette, R.Barthes, and M.Bakhtin, as well as distinguishing intertext from reminiscences, allusions, and quotations. Next, the use of intertext in everyday speech is explored, from references to literature and movies to memes and political events. Particular attention of the paper is paid to the digital environment, where intertext manifests itself in the form of internet memes, comments, and social media posts. The influence of algorithms and media on the dissemination of intertextual statements is analyzed, as well as their role in shaping the cultural code of different communities. The conclusion summarizes the results of the study, considers the influence of intertext on the simplification and complication of communication, and suggests directions for further study of this phenomenon.