Аңдатпа
The article discusses the issues of evaluating the economic efficiency of innovative solar energy technologies in the context of modern energy transition. The relevance of the study is driven by the need to improve the efficiency of using renewable energy sources and ensure sustainable socio-economic development. The aim of the study is to provide a comprehensive assessment of the economic efficiency of innovative solutions in the field of solar energy based on an analysis of recent scientific publications. The methodological basis of the study consists of systemic and comparative analysis, content analysis of scientific literature, as well as methods of generalization and structuring of data. During the study, it was established that the economic efficiency of solar technologies is determined by a combination of technological, institutional, and behavioral factors. It is substantiated that the greatest effect is achieved with the introduction of hybrid energy systems, the development of energy-efficient construction, and active government support. The significant role of digital technologies in reducing transaction costs and increasing the transparency of energy markets is also highlighted. The scientific novelty of the study lies in the comprehensive interpretation of the factors of economic efficiency of innovative solar energy technologies. The practical significance of the work consists in the possibility of using the obtained results when developing strategies for the development of renewable energy and making investment decisions. The findings can be used to improve the mechanisms of state regulation and increase the investment attractiveness of projects in the solar energy sector.