Аңдатпа
The purpose of this study is to examine and elucidate the role of managerial accounting as an informational foundation for investment analysis in an ESG environment. The methodology is based on analytical and deductive methods, integrating relevant scientific papers’ review results and addressing the research objectives. A review of research and professional business reviews served as the basis for substantiating the identified factors that influenced the transformation of managerial accounting systems toward ESG integration. The method of data visualization through tables and charts was used. The study's uniqueness lies in the fact that investment analysis is typically viewed as a financial analysis tool exclusively based on fundamental and technical analysis methods for portfolio investment purposes. The proposed approach, however, takes into account the impact of current business trends, namely the implementation of ESG principles in management. Managerial accounting is being transformed from an internal control tool into a basis for investment analysis, integrating financial and non-financial information. The study provides evidence for the main factors driving the transition to ESG-integrated managerial accounting. These include geopolitical and macro risks, AI, ML, Big Data, digital finance, online platforms, and others. The role of the relationship between managerial accounting, managerial analysis, and investment analysis in investment decision-making is presented and substantiated. It is noted that managerial analysis is complemented by ESG assessments and risk-adapted metrics. Investment analysis actively utilizes artificial intelligence and fintech tools for forecasting and stress testing of sustainability. In this context, investment analysis integrated into business management acts not as an external analytical tool, but as an integral part of managerial accounting.