Аңдатпа
The XXth century came with its hard way which tempered the famous sons of Kazakh people. B. Momyshuly was the great citizen of the century who lived in that period of time. The research aim of the article is forming the concept of “heroism” in the society’s development, also a review of forming the concept of heroism in life is made. The main direction is based on the research from the conceptological point of view the spiritual, cultural and linguistic cognition oh human mind, which was updated and formed by our peoples’ life habit since the ancient times, with the historical events and situations, epics, fairy tales which influenced on forming such opposing concepts as heroism and cowardice in human mind. The scientific and practical significance of the work that the language and culture which lead to B. Momyshuly’s speech brings to discovering the nature of concept peculiarities that give rise to notions and concepts which are considered as the fruit of human consciousness of people’s life. Such methods as analysis, differentiation, conclusion were the basis of methodology. The main results of the investigation is shown in the linguocultural analysis of the concept “heroism” in B. Momyshuly’s work. As the result of the conducted research considering the “heroism” in B. Momyshuly’s work which has a conceptual character, increases its value. On the conclusion of research results the hero’s linguistic peculiarities which was considered as “The century phenomenon” is determined. In B. Momyshuly’s works the “heroism” concept is considered for the first time. In conclusion the article may be used at seminars, research works.