Аңдатпа
The transition from traditional, hierarchical models of educational leadership to transformational paradigms has redefined the competencies required of school directors in contemporary societies. This study examines how universities function as communicative environments in which leadership identities, values, and practices are discursively constructed and transformed. Drawing on theories of transformational leadership, communicative leadership, and critical discourse studies, the paper conceptualizes leadership preparation not merely as the transmission of managerial knowledge but as an interactive communicative process through which future educational leaders internalize new professional identities. The research synthesizes literature on leadership theory, higher education pedagogy, and organizational communication to argue that universities operate as discursive arenas where authority is reinterpreted, power relations are renegotiated, and collaborative leadership practices are modeled. Special attention is given to dialogic pedagogy, reflective discourse, mentoring communication, and problem-based learning as communicative mechanisms that foster transformational capacities. The analysis demonstrates that leadership transformation occurs through narrative reconstruction of professional self-concepts, recontextualization of institutional norms, and participation in academic communities of practice. Furthermore, the study highlights how communicative competence—encompassing empathy, dialogic interaction, ethical persuasion, and strategic framing—becomes central to the formation of directors capable of leading innovation and organizational change. The findings underscore the necessity of integrating communication-centered curricula into university leadership programs and propose a framework for aligning pedagogical discourse with transformational leadership principles. By positioning leadership as a communicative accomplishment rather than a positional authority, the paper contributes to communication research and educational leadership studies, offering a theoretically grounded model for preparing directors of a new formation capable of navigating complexity, diversity, and institutional transformation.