Аңдатпа
In modern conditions of socio-economic development, the study of the labor potential of the population is of particular importance, since it reflects not only the quantitative characteristics of employment, but also the qualitative parameters of the labor force that determine the competitiveness of the economy and the stability of the labor market. The paper examines the evolution of the concept of "labor potential", its role in the system of socio-economic categories and the approaches of various domestic and foreign researchers to its definition and structuring. It is shown that the labor potential is a multicomponent system, including psychophysiological, qualification, intellectual, socio-motivational and organizational-economic elements, which together form the ability of the population to effectively participate in labor activities. Special attention is paid to the analysis of labor potential indicators in North Kazakhstan and East Kazakhstan regions for 2022-2024. Based on statistical data, key trends in the dynamics of the number of unemployed, the labor force, employed and employed youth have been identified. It has been established that both regions are characterized by moderate unemployment and stable employment, but they differ in the dynamics of youth involvement in labor activity: in the North Kazakhstan region there is a gradual decrease, while in the East Kazakhstan region there is a moderate increase followed by stabilization. Demographic and migration factors affecting the long-term prospects of the region's labor potential are noted. The paper also examines key regulatory documents of the Republic of Kazakhstan aimed at developing the labor market, increasing employment efficiency and increasing labor participation of the population. The analysis of foreign experience is presented, demonstrating the importance of digitalization of labor relations, the development of human capital and stimulating the participation of various age groups in economic activity. The results obtained emphasize the need for an integrated approach to the development of labor potential, taking into account modern technological and structural changes in the economy.