Аңдатпа
This article is devoted to a comprehensive study of the current state and prospects for the development of rural tourism in Kazakhstan. The relevance of the topic is due to the need to diversify the economy of rural regions, reduce unemployment, overcome migration outflows and use the rich natural, cultural and agricultural potential of the country. In the context of rapidly growing interest in sustainable forms of tourism, rural tourism is considered as a promising direction that contributes to economic revival and the preservation of intangible cultural heritage. The object of the study is rural tourism as a socio-economic phenomenon. The goal is to identify modern trends in the development of rural tourism, barriers and opportunities for its development in Kazakhstan. The methodology includes an analysis of domestic and foreign literature, a review of state programs (in particular, the Concept for the Development of the Tourism Industry of the Republic of Kazakhstan for 2023-2029), as well as a SWOT analysis and a comparative study of foreign experience (EuroGites). The article shows that despite the presence of natural, agricultural and recreational potential, the development of rural tourism in Kazakhstan faces a number of institutional, infrastructural and personnel problems. The “three pillars” of sustainable development (economic sustainability, social involvement, environmental responsibility) are also considered as the basis for strategic planning. The conclusion offers recommendations for strengthening state support, expanding the participation of local communities and integrating digital solutions. The study emphasizes that rural tourism can become one of the drivers of sustainable territorial development in Kazakhstan.