Аңдатпа
The conceptualization of the concept “alienation” is a global process related to the economic and socio-psychological problems of society, but the specifics of its semantic transformation and verbalization is not sufficiently studied, and therefore the consideration of linguistic ways of representing the concept alienation in texts aimed at the mass consumer (fiction, media) seems relevant. The study revealed that the concept “alienation” was formed in biblical times and accompanied a person throughout his history. The concept “alienation” in modern times acquires new meanings due to the transformation of socio-economic conditions in the world. This study is aimed at identifying the semantic content of this concept, analyzing the evolution of its content, and determining the characteristic ways of its implementation in various discursive practices. The research work includes several successive stages: preliminary development of the topic, analysis and selection of relevant sources - fiction, scientific and journalistic texts; comparison of existing interpretations of the concept under study in the works of various authors; generalization of the obtained data and formulation of conclusions. To achieve this goal, various methods of scientific analysis were used. The method of comparative analysis allowed us to identify the features of concept representation in texts belonging to different historical eras and cultural traditions. Using the method of statistical analysis, specific ways of expressing the concept in Russian and American fiction, as well as modern Internet journalism, were recorded. Fiction reflects the meanings of the concept “alienation”: lack of understanding, cessation of intimacy, indifference, discrimination on social status. In the era of globalization, the ambivalence of the concept clearly manifested itself: alienation as individual-personal loneliness became a kind of protective reaction of a person in conditions of mass urbanization.