Аңдатпа
The objective of this research is to investigate the theoretical frameworks and approaches for enhancing corporate culture, considering both Kazakhstani practices and international best practices. The importance of this topic stems from the recognition of corporate culture as a strategic asset that influences the performance, sustainability, and competitiveness of an organization. The novelty of this study lies in its comprehensive approach to analyzing the factors that determine the quality and effectiveness of corporate culture in various organizational contexts. The research employed a variety of methods, including theoretical frameworks, content analysis of corporate documents, a SWOT analysis of Kazakhstani practices, and a case study analysis of three companies representing different cultural development models. The research utilized methods such as analysis and synthesis, comparative analysis, and empirical data. The primary goals of this research were to assess the strengths and weaknesses of existing approaches, categorize models of corporate culture, and identify factors that enhance or impede its effectiveness. The practical value of this article lies in the development of recommendations for businesses to implement a strategically focused and adaptable culture. The findings indicate that formal cultural models dominate in Kazakhstan, but a select few companies are undergoing a positive transformation through the adoption of digital tools, open leadership, and the institutional integration of values. The study confirms that enhancing corporate culture necessitates comprehensive changes, encompassing leadership, employee engagement, communication, and strategic support