Аңдатпа
Abstract. In the modern world, one of the main national economy’s tasks is to ensure product’s competitiveness, including industrial ones. In this regard, a qualitative assessment of product’s competitiveness is required, which would make it possible to determine product’s current position on the market. The purpose: to conduct a qualitative and comprehensive analysis of the methodology for assessing industrial product’s competitiveness, through the disclosure of product competitiveness concept. The relevance: the need to improve assessment methodology of industrial products’ competitiveness in the conditions of markets’ dynamic development, competition in them, scientific and technological progress, innovations in order to ensure industrial enterprises’ effective operation in the medium, long-term periods. The authors used analytical, abstract-logical and economic research methods based on the study and analysis of scientific literature on the theme. The basic principles of product competitiveness assessment (complexity, relativity) were described, the methods of differentiated, complex and expert assessments were analyzed in the article. The authors have compiled formulas for calculating differentiated indicators of product competitiveness by cost (economic) characteristics. On the basis of differentiated and complex indicators of product competitiveness in terms of cost (economic) characteristics the final integral indicator of product competitiveness can be calculated. Results: the significance of the study results is the possibility of using differentiated, complex and integral indicators of product competitiveness in terms of cost (economic) characteristics that can improve the efficiency of assessment methodology.