Аңдатпа
Digitization of Business Using Artificial Intelligence (AI) is extremely relevant in the context of the modern economy, characterized by high competition and a rapid pace of technological development. In the era of global digital transformation, businesses strive to optimize processes, increase productivity, and improve customer interaction. Business digitization becomes a key tool for enhancing business efficiency and adaptability. Data collection and analysis, automation of routine tasks, and personalization of customer experience enable companies to utilize their resources more effectively and better understand customer needs \[1]. The use of AI in business goes beyond automation – it is a full transformation of processes, opening new opportunities for predicting market trends, managing production processes, and improving the quality of products and services. AI helps companies make more informed decisions by analyzing large volumes of data and identifying key patterns. Kazakhstan, like many other countries, is actively developing its digital economy. The implementation of AI can increase the competitiveness of Kazakhstani companies on the international stage, reduce operational costs, and improve product quality – all of which are especially important amid global competition. Small and medium-sized businesses (SMEs) are also starting to leverage digitization to strengthen their market position. For example, many companies are implementing chatbots for customer service, which helps automate communication and reduces staffing costs. With support from the government and private investments, SMEs in Kazakhstan are gaining access to modern IT solutions, significantly boosting their competitiveness. Thus, the relevance of researching business digitization using AI is justified by the need for businesses to adapt to new conditions and ensure sustainability amid rapid technological progress.[2].