Аңдатпа
The study discusses the importance and specificity of social educators’ discourse in working with parents, addressing the growing need for effective cooperation between family and school to ensure harmonious development of children and create suitable emotional atmosphere that directly affects children’s psychological well-being. The research examines social educators’ key role as mediators between educational institutions and families in the context of modern social reality. Methodology and Methods. The research employed comprehensive approach including review of scientific sources and publications on social educator-parent interaction, theoretical and empirical studies, interviews with social workers and parents to obtain in-depth qualitative data on their experience and perception. The study analyzed specific cases of successful interaction to identify effective practices and methods, examined official documents, meeting minutes, and correspondence to understand formal discourse structure and content, and conducted direct observation of real interaction processes to obtain objective data on communication and work methods. Results. Using these methods, discursive characteristics and genres of social educator discourse in working with parents were identified, revealing the most effective communication methods that contribute to strengthening mutual understanding and cooperation. The study demonstrated how effective interaction with parents helps create suitable emotional atmosphere for children and established the importance of social educators as mediators in building trusting relationships between educational institutions and families. Proposals for discourse improvement were developed based on identified effective practices. Scientific novelty. The research provides comprehensive analysis of social educator discourse characteristics and genres in parent interaction, establishing theoretical foundation for understanding communication dynamics between educational institutions and families and contributing to discourse analysis in educational contexts. Practical significance. The findings help improve the quality of education and family support by providing evidence-based communication strategies and effective practices for social educators, offering practical tools for strengthening cooperation between educational institutions and parents in contemporary social contexts.